The side window of a red car with water droplets and a black trim, with a teal sticker that reads 'HEMMINGS'.

Hemmings Rebrand

Close-up of a vintage car windshield with a Hemmings sticker on the lower left corner.

Reimagining the roadmap for the world’s largest collector car marketplace.

“Working with Eastern Adventure, led by the insanely talented Connor Davis, has been a dream. It's an impossible task to thread the needle between modernizing a 70-year-old brand like Hemmings and paying homage to its past. Mission accomplished.”

— Jonathan Shaw, President of Hemmings

Close-up of the rear of a white Pontiac car with a sticker that says 'Can Am' in orange and yellow gradient letters, with the brand 'Pontiac' below.
Close-up of a car dashboard with a wood grain panel and a metal emblem that reads 'Lucille'.

In our line of work, there’s no bigger opportunity than a rebrand.

So when the ask came from Hemmings, the world’s largest collector car marketplace, we made a promise: to honor 70 years of legacy while paving a clear road forward. Over the course of 6 months, we worked hand-in-hand with their team to reimagine what their company can be as cars are changing around us at 1,000 miles an hour. What came of it was a deeply profound experience that has reoriented Hemmings in a more bold and declarative direction for many more years to come.

*This case study is left intentionally brief to protect our process and privacy with Hemmings.
A worn, vintage American Motors service manual for a Jeep Gladiator, Rebel, AMX, Javelin, and AMX, placed on a vehicle seat with a pair of wired earbuds nearby.
A lineup of vintage cars at a car show, including a beige Chevrolet Camaro with a black racing stripe, a white car with red accents, a blue car, and several other classic vehicles. People are walking around inspecting the cars.
Collection of hand-drawn symbols and logos related to Hemming, including the letter H, stylized H, circular H, and text with the word 'HEMMINGS' in various styles.
Image showing three vertical color swatches labeled Black, Cream, and Emerald with their respective color codes and color specifications.
Comparison of two brand logo designs for Hemmings, one labeled 'Icon' with a large stylized letter H and 'Hemmings' across it, and the other labeled 'Wordmark' with the word 'Hemmings' in bold, italicized font on a dark green background.
A large billboard advertisement featuring a vintage green car and a futuristic train with the text 'HEMMINGS.COM, THE WORLD'S LARGEST COLLECTOR CAR MARKETPLACE, OUR OTHER RIDE IS A COLLECTOR CAR, DRIVEN BY DRIVERS' displayed on an elevated monorail track.