Aspen One Messaging

Leading the language for Aspen.com, the definitive website for Aspen Skiing Company.

In the world of skiing and snowboarding, Aspen has always stood tall as the friendly giant.

Our task was to quickly craft copy for the new Aspen.com, a central website that represents all of Aspen Skiing Company’s holdings. The group is collectively known as Aspen One.

Honoring their legacy, while evolving the language to meet their current moment, was no small task. But the work was an absolute hit—not to mention, a dream project realized for Eastern Adventure.

Explore the full digital experience here.