Ford Bronco + National Forest Foundation

When Ford Motor Company and National Forest Foundation came to us asking for help—we didn’t even ask for details. We just said yes.

These legacy brands wanted to showcase the importance and detail behind their partnership. Ford Bronco donates a portion of every vehicle sale to National Forests, who puts those funds to hard work. That ought to be recognized. So across a couple of days in the White Mountains, we told this story through a visual narrative with an all-star crew.

When the first cut was shown to the clients—they loved it and asked, “Should we have Bryan Cranston do the voiceover?” (He’s Ford’s go-to guy.) We damn-near fainted. But we’re still here standing, and proud as can be.