Hemmings Rebrand

Reimagining the roadmap for the world’s largest collector car marketplace.

“Working with Eastern Adventure, led by the insanely talented Connor Davis, has been a dream. It's an impossible task to thread the needle between modernizing a 70-year-old brand like Hemmings and paying homage to its past. Mission accomplished.”

— Jonathan Shaw, President of Hemmings

In our line of work, there’s no bigger opportunity than a rebrand.

So when the ask came from Hemmings, the world’s largest collector car marketplace, we made a promise: to honor 70 years of legacy while paving a clear road forward. Over the course of 6 months, we worked hand-in-hand with their team to reimagine what their company can be as cars are changing around us at 1,000 miles an hour. What came of it was a deeply profound experience that has reoriented Hemmings in a more bold and declarative direction for many more years to come.

*This case study is left intentionally brief to protect our process and privacy with Hemmings.